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How to Drive Traffic and Increase Conversions Using Video Marketing

Typical Internet users nowadays spend about 88% more time on websites with videos and can account 1/3 of all their online activity to watching videos. With this trend, the time people spend engaging and watching videos is only going to increase as years go by. Businesses Considering video content marketing should understand that similar to all other aspects of the digital marketing world, plenty of time and effort needs to be put in getting the desired results. Increasing traffic and conversions is not a mere matter of embedding some videos into webpages and hoping everything goes well. Audiences are able to connect with different products and services if different videos, formats and topics get used at appropriate times. Here, we discuss how you can use the right videos at appropriate moments to boost your traffic and conversions during sales cycles.

Website visitors have up to 85% probability of buying products after watching product videos about them, which is why you should focus on creating short promotional videos which showcase the main features and benefits of your products, and place them conveniently on your website. For instance, rather than only posting photos, apparel stores can create videos of models wearing their clothes. If dealing with services, you can use videos that explain the kinds of problems solved by your services, and how they do so.

Use How-to videos to drive traffic. You can catch the section of your audience with prime buyer intent by using how-to videos. If your audience has a problem they seek to solve or an issue they would like to learn, it is upon you to show them the way. As a matter of fact, one in three Internet users attest to buying products as a direct result of watching how-to videos or tutorials about their specific issues. It is necessary to optimise videos with keywords for SEO, especially considering that videos appear in nearly 52% of keyword searches, with 82% of them originating from third-party sites like YouTube. Always have transcripts of your voice-overs and include detailed meta descriptions about any video you post.

To increase the likelihood of users sticking in the long term, and making their onboarding process smooth, fun and easy create product walk-throughs. It is important to put yourself in the shoes of a first time user before creating any product walk-throughs.

Social proof in the form of customer testimonials is a powerful way of communicating your value to all website visitors. Therefore, reach out to some loyal customers and enquire whether they would like to record testimonials for the business.

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