SEO Tips for Your Cleaning Company
Back in the day, offering highly specific services like professional cleaning was a lucrative business that never really had that much of a competition. So if you owned one several decades back, you probably didn’t need any marketing strategy to get a hold of every customer in your area.
However, things have changed quite fast today. With so many companies offering the same professional cleaning services today, competition is so fierce and if you don’t launch a proven and effective marketing strategic, it should be very difficult to keep up. And obviously, the most cost-efficient means to market your services is by building a website and launching a search engine optimization campaign to go along with it.
So, if you really want to come up with an optimized website for your company, you need to follow these SEO strategies:
It’s so easy to come up with website where you showcase your services, your company’s background, achievements, and a contact form for visitors to reach out to you. But then again, building a website alone simply isn’t enough. You have to focus on optimizing your website in a way that it will appear in the search engine results pages when local customers search for services you’re offering. Because you’re catering to a specific local area, it only means you can’t waste your resources on building a website that seeks to cover the entire nation.
Make Good Use of the Right Keywords
It doesn’t matter if your business offers residential or office cleaning services or maybe both; the thing is if you want your website to be the portal of your success in getting clients online, you need to work with the right set of keywords.
Optimized Content Hub, Anyone?
A content hub is actually an area or page on your website which centralized the content for easy access and viewing for the visitor and potential client. An integral part of this content hub is a blog, which is your primary tool for handing out valuable information to your visitors on a consistent basis. Although SEO has seen a lot of changes in the past years, it’s no secret that content remains king.
SEO and Social Media are Inseparable
Last but definitely not the least is the fact that when you’re doing an SEO campaign, it needs to include social media presence. There is no doubt that the most effective and fastest way to build presence and increase visibility for your cleaning company is by way of making social media profiles showcasing it, including Twitter, Facebook, Instagram, LinkedIn, and others. No other SEO strategy is more effective in terms of connecting to people and building a positive reputation for your brand.