How to Ace Your Small Business Website
Picture your small business website as a first impression for prospective clients. Is it easy to use, and does it accurately express your business’ products and services? If not, visitors can cease to be interested and dump your site, not adding to your repeat customers.
Clearly State Why You’re There
Because you have but a few seconds to engage people and keep them on your site, your value proposition and intent should be crystal clear the moment they hit your homepage. Excellent visual design, pictures and animation can always enhance a website’s appeal, but you have to take your business’ message into account as well.
Make Your Website User-Friendly
If you’re starting something from scratch, your first task is to ensure you have the right team working for you. Most importantly, you need both technical developers and information architects running the creative development process from the core. That means will not only be contributing conceptual ideas, but also helping you provide a positive user experience.
Don’t Undermine SEO
With a site that is not optimized for searches, you’re essentially removing all possibility for organic traffic or unanticipated encounters with your brand. Allowing your idea to ultimately steer the technology solution is a good start, but it’s important to make it work with Google and the other search engines. At least, you should generate a site map and fill out title tags, heading titles, and site description appropriately.
Give Your Brand Life
A lot of corporate websites are soulless, with all that static content, business jargon, stock imagery, and using stock imagery, business jargon, static content, and generic web design. All of these make for poor user experience. And that’s a huge problem, as your site plays a pivotal role in your branding. To create an unforgettable branding experience, be yourself and shine. Communicate with your customers real-time, and let your brand be the reason to make them connect with each other.
Maintain Mobile Friendliness
Right now, around 5 percent of traffic to business websites originate from mobile phones, and in the succeeding year, with more smart phones expected to enter the market and carriers continually increasing the capability of cellular wireless standards, that number is project to climb substantially. Therefore, your website must be designed not just for PCs, but also for mobile devices like smart phones and even basic phones.
Use Analytics to Monitor Your Progress
You have to monitor your online progress to make sure that it is in step with your company goals. If your budget is limited, just use the free Google analytics package. As you confirm that your tags are all working, pull weekly reports and begin examining user behavior on your site. Fortunately, it won’t take long for you to spot trends.